We needed an agency partner who could execute big for us globally. We invested in acquiring the rights to give four of the biggest games in the world away free. “Since launching the Epic Games Store, we’ve always wanted to create a huge event around our very successful Free Games weekly program to give something awesome to players worldwide, and we decided to go big. Media focused on digital and got placed across 21 markets, including the United States, Canada, Japan, Australia, Brazil, Mexico, Argentina, Chile, the United Kingdom, France, Germany, Spain, and Russia, to name a few. “The Vault” campaign, which ran from May 14 th through June 18 th, featured a major, top-secret free game giveaway each week that players could acquire and keep forever. The pair executed the media, strategy, and creative development for this global campaign through an integrated approach to increase global awareness and drive new user acquisition. We’ll continue to update this list as Epic gives away more games in 2023.NEW YORK, J(GLOBE NEWSWIRE) - Battery and Havas Media announce today that the Epic Games Store joined forces with the Havas Group for creative and media duties on an unprecedented user acquisition campaign “The Vault”. Decem– January 5: Dishonored – Definitive Edition, Eximus: Seize the Frontline.January 5 – January 12: Kerbal Space Program, Shadow Tactics – Aiko’s Choice.January 12 – January 19: First Class Trouble, Gamedec – Definitive Edition, Divine Knockout.January 19 – January 26: Epistory – Typing Chronicles.January 26 – February 2: Adios, Hell is Others.February 2 – February 9: City of Gangsters, Dishonored: Death of the Outsider.February 9 – February 16: Recipe for Disaster.March 16 – March 23: Warhammer 40,000: Gladius – Relics of War.March 23 – March 30: Chess Ultra, World of Warships – Starter Pack: Ishizuchi. March 30 – April 6: The Silent Age, Tunche.
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